Case Study Of Alpaca Clothing Private Limited †Free Samples

The most important factor that decides the fate of the international expansion is the cross cultural communication. Intercultural communication can be defined as the concept of communication styles and approaches that enhances the connection among people across different culture and societal groups. It can be considered as a construct that explores and analyses the effect of culture on communication and interaction. Common variables of intercultural communication includes social attributes, thought patterns, traditional values, principles, and cultural norms associated with different groups of people belonging to different ethnic or cultural backgrounds. It includes interconnected school of thoughts and theories that define intercultural communication and along with different attributes of communication (Chaney and Martin 2013). The concept of intercultural communication also explores the communication barriers that exist between two or more cultural backgrounds and how to overcome t hem. This assignment will utilize multiple domains of intercultural communication in order to explore, analyze, and overcome the communication barrier that exist in between two cultural backgrounds when it comes to a business scenario taking the help of a case study. The case study represents the scenario where clothing company by the name alpaca clothing Private Limited that has entertained a satisfactory sales in retail outlets in Australia This small scale company had had the first opportunity to expand to the Asian territory by the virtue of signing a contract for fibre processing service in China. However the company representative in the Chinese location chosen by the company is an Australian born marketing professional by the name of Jonathan Jones. However despite the expertise and professional competence of Jonathan, he had no basic idea of Chinese culture and has never lived abroad, hence his intercultural understanding was very limited. It has been already mentioned above that in case of cross-cultural business dealings the role of optimal intercultural communication is profound. It has to be mentioned in this context that Jonathan had no better understanding of the Chinese culture and had failed to facilitate effective and successful intercultural communication between the Chinese company site and his Australian counterpart and as a result, a few misunderstanding and negotiation flaws have had already occurred. For reviving the situation well planned and strategic intercultural communication and intervention is required taking help from cultural analysis and intercultural communication theories and core competencies. There are many theories that can be associated with the concept of intercultural communication. And each of the theories has a profound impact on the development of the intercultural communication competencies which are extremely required for any crosscultural representative to do his work properly. In the case study the most important flaw in Jonathan had been the fact that he had never lived outside his own country and had no understanding of how to blend in different cultural backgrounds (Jandt 2017). In order for him to succeed in his position and the present it is very important for him to understand different intercultural theories and develop the core competencies of intercultural communication. According to the theory of intercultural adaptation, the most effective method of intercultural communication is through learned communicative competencies. This theory directs the individual towards understanding the foreign culture and then adapting the communication pattern to blend in.   The next theory is co cultural theory, which defines communication with our interactions among underrepresented individuals (Samovar et al. 2014). This theory directs individuals to be accepting and open minded about the differences between two cultures and exercise equal position between the groups to facilitate optimal and culturally competent interaction. The theory of communication acculturation represents the cross cultural adaptation to be a task that can be accomplished with only collaborative effort between the parties involved. And on the other hand the communication accommodation theory relies on different linguistic strategies to decrease the communicative distance between two cultural backgrounds. Linking the main Idea behind the theories it can be mentioned that intercultural communication competencies can be developed with better understanding of the cultural differences, compassionate acceptance of the cultural differences, honest and strategic adaptation tec hniques, and most importantly collaborative effort between the parties involved (Carbaugh 2013). Now coming to the modern core competencies of intercultural communication the most important factors has to be proficient knowledge about the host cultural background and linguistic characteristics. Along with that communication can never be effective without emphasis on the nonverbal characteristics of the communication. For example traits like tone of voice, posture, communication approach, eye contact, time and space, and gestures account for the most important influencing factors of effective communication (Neuliep 2013).   Core competencies of intercultural communication can never be complete without mentioning key personality traits like flexibility, open-mindedness, empathy, equality, and adaptability in the individual. Hence, Jonathan as a company representative has to develop all these competencies in order to facilitate effective interaction between the both of the countries. In order to entertain effective intercultural interaction between both the countries, Jonathan will also need to have a thorough analysis of the cultural differences between the two countries.   Australia can be considered a very open minded, westernized, and modern society with an individualistic and progressive take to the lifestyle. China on the other hand is very traditional Confucian cultural societies where traditional values and principles are given the most importance over any modernized are progressive change. In order to better understand the cultural dimension differences between both the countries the help of hofstede cultural dimensions analysis can be taken.   Each of the cultural dimension looks at different aspect of culture and its importance effect on the society. On elaboration of the very first dimension, power distance in which Australia scores much lower than China at 36 indicating that the business culture of Australia is not dependent on unequal distributi on of power. Accessible, collaborative, and shared decision making is the main structural components of industrial culture of Australia and communication is informal direct and participative. China on the other hand is a Confucian society is a very high at the score of 80. It's very clearly indicates that the clear stratification of power among the organizational hierarchy and a very formal and respectful. The next dimension is individualism in which China ranks very low at score of 20 indicating a very collectivist culture in the society showcasing a Cooperative and collaborative lifestyle. Whereas Australia at the score of 90 shows a very individualistic and person based society. In the component of uncertainty avoidance Australia has a very intermediate score with no clear indication on whether the societal culture is appreciative of uncertainty or not, and on the other hand China had a much lower score of 30 indicating no acceptance towards uncertainty of change. In case of long term orientation, China has a score of 87 showcasing a very responsible and pragmatic social culture, and in contrast, Australia at 21 shows a normative culture. Indulgence is the next dimension where China scores very low at 21 showing a very restrained and disciplined society and Australia at 71 is an indulgent country with least importance to discipline and restrain (Hofstede Insights 2018). Hence it is clear that there are vast cultural differences between the both countries and inevitably in there are profound impact of the cultural difference on the business dealings and etiquettes of both the countries. For instance China is a Confucian society and the business etiquettes of this country is based on a strong power distance, discipline, and punctuality. Here the business dealings are very formal and everyone is expected to maintain a certain composure during the business interactions (Kleinman and Lin 2012). Formal courtesy and justice is also very important to the business etiquette of China and maintaining the respectful relationship is very important to the business etiquettes of the country. Communication is very formal, pleasantries and greetings are exchanged in a formal yet warm manner and conflict is avoided at all costs. Coming to nonverbal communication, in China, body language and posture is always expected to be formal and attentive that exhibit self contr ol and respectfulness that the country thrives on (Law 2012). Australia on the other hand is a much more organized and open minded country with a straight forward and innovative business mentality. The business hierarchy is open, accessible, and decision making is shared among the different organizational sectors with a warm participative communication statistics. There are not traditional restrictions to nonverbal communication, body language and appearance and the business etiquette is very similar to European cultural characteristics. Organizational hierarchy interacts warmly and regularly with the lower employees and their significant power distance in the Australian business etiquette and is very appreciative of change and innovation (Lantis and Charlton 2011). With such a vast difference between the business culture and societal norm among the both of the countries, defective communication is inevitable. However in order for the company representative to effectively counteract the barriers, identification and analysis of the barriers is very important. The very first barrier among the both of the countries and effective communication among them is the linguistic barrier. Australia is a mainly English language operated country and in China English is not the dominating operational language. Along with that another very common barrier to intercultural communication is the non verbal communication components. It has to be mentioned that China is a very formal and traditional country and Australia is a loud and open country (Casmir 2013). Hence factors that tone of voice, gesture, eye contact, body language, and vocal characteristics have a huge impact on the communication between both countries. Another key issue can be the stereotypic prejud ices among both of the cultures. Cultural competence and knowledge is acquired which is only developed through direct experience which Jonathan lacked terribly. Hence the differences between both cultures might have acted as prejudice refraining him from blending in with the cultural norms of China (Mindess 2014). Informal understanding and personality traits can also serve as communication barriers and cross cultural settings. It has to be understood that Jonathan had a very European and open minded are bringing and while, understanding of societal pleasantries might be very different from what is appreciated and accepted in China. Hence the lack of adaptivity to Chinese culture and basic knowledge about their lifestyle is a great hurdle that affected the communication significantly (Neuliep 2013). According to most of the authors, cultural competence is an acquired quality, and it can only be enhanced through effort and experience. The communication on misconduct among Australia and China in this case study has been facilitated by the lack of knowledge and intercultural competence in the chosen representative. However the culture intercultural communication analysis and cultural difference analysis done about can provide useful Framework based on which recommendation strategies can be devised for Jonathan to follow in order to improve his intercultural communication capabilities and aid to this position better. On a concluding note, it has to be mentioned that International expansion can only be effective when the cross-cultural factors are respected and addressed in an efficient and strategic manner. 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