Free Essays on PC

One of the most innovative and exciting fields in our current society is the PC industry. In the last thirty years, the computer industry has developed at an astounding rate- nearly two out of three people over the age of 18 in the US either own or have access to a computer on a regular basis. This incredible invention, however, is the result of inauspicious beginnings and inept primary marketing by one of the most successful manufacturers of personal computers- Apple. Despite disastrous losses in the 80s and 90s to their main competitor, IBM, Apple recently re-vamped the entire company- focusing on marketing and product developmentand introduced the iMac in 1998- the most successful personal computer launch ever. Despite this success, the rapid rate of development within the computer industry indicates that Apple must analyze their previous marketing techniques in order to maintain the high level of success achieved in the late twentieth century. The PC was invented on April Fool’s Day in 1976. The two inventors, Steven Jobs and Stephan Wozniak, were working out of a garage and possessed very little knowledge of the importance of marketing in successful product production and distribution. They were primarily interested in their products- showing â€Å"little concern for its markets.† The introduction of IBM in 1981, however, was a strong wakeup call for the unprofessional company- forcing them into competition against strong and well-managed opponents. For several years after IBM launched its first PC, it dominated the market- focusing on a synergistic relationship with Microsoft. After hearing the dire predictions regarding the probability of Apple surviving IBM domination, Steven Jobs realized that professional marketing help was vital. John Scully, a professional in marketing, concluded that Apple desperately needed a keen update on its marketing-product strategies. The resulting solution consisted of diffe... Free Essays on PC Free Essays on PC One of the most innovative and exciting fields in our current society is the PC industry. In the last thirty years, the computer industry has developed at an astounding rate- nearly two out of three people over the age of 18 in the US either own or have access to a computer on a regular basis. This incredible invention, however, is the result of inauspicious beginnings and inept primary marketing by one of the most successful manufacturers of personal computers- Apple. Despite disastrous losses in the 80s and 90s to their main competitor, IBM, Apple recently re-vamped the entire company- focusing on marketing and product developmentand introduced the iMac in 1998- the most successful personal computer launch ever. Despite this success, the rapid rate of development within the computer industry indicates that Apple must analyze their previous marketing techniques in order to maintain the high level of success achieved in the late twentieth century. The PC was invented on April Fool’s Day in 1976. The two inventors, Steven Jobs and Stephan Wozniak, were working out of a garage and possessed very little knowledge of the importance of marketing in successful product production and distribution. They were primarily interested in their products- showing â€Å"little concern for its markets.† The introduction of IBM in 1981, however, was a strong wakeup call for the unprofessional company- forcing them into competition against strong and well-managed opponents. For several years after IBM launched its first PC, it dominated the market- focusing on a synergistic relationship with Microsoft. After hearing the dire predictions regarding the probability of Apple surviving IBM domination, Steven Jobs realized that professional marketing help was vital. John Scully, a professional in marketing, concluded that Apple desperately needed a keen update on its marketing-product strategies. The resulting solution consisted of diffe...

MASH TV Show Premiers

MASH TV Show Premiers MASH was an extremely popular TV series, which first aired on CBS on September 17, 1972. Based on the real experiences of a surgeon in the Korean War, the series centered upon the interrelationships, stresses, and trauma involved in being in a MASH unit. MASHs final episode, which aired on February 28, 1983, had the largest audience of any single TV episode in U.S. history. The Book and Movie The concept of the MASH storyline was thought up by Dr. Richard Hornberger. Under the pseudonym Richard Hooker, Dr. Hornberger wrote the book MASH: A Novel About Three Army Doctors (1968), which was based on his own experiences as a surgeon in the Korean War. In 1970, the book was turned into a movie, also called MASH, which was directed by Robert Altman and starred Donald Sutherland as Hawkeye Pierce and Elliot Gould as Trapper John McIntyre. The MASH TV Show With nearly an entirely new cast, the same MASH characters from the book and movie first appeared on television screens in 1972. This time, Alan Alda played Hawkeye Pierce and Wayne Rogers played Trapper John McIntyre. Rogers, however, didnt like playing a sidekick and left the show at the end of season three. Viewers found out about this change in episode one of season four, when Hawkeye comes back from RR only to discover that Trapper was discharged while he was away; Hawkeye just misses being able to say goodbye. Season four through eleven presented Hawkeye and B.J. Hunnicut (played by Mike Farrell) as being close friends. Another surprising character change also occurred at the end of season three. Lt. Col. Henry Blake (played by McLean Stevenson), who was the head of the MASH unit, gets discharged. After saying a tearful goodbye to the other characters, Blake climbs into a helicopter and flies off. Then, in a surprising turn of events, Radar reports that Blake was shot down over the Sea of Japan. At the beginning of season four, Col. Sherman Potter (played by Harry Morgan) replaced Blake as head of the unit. Other memorable characters included Margaret Hot Lips Houlihan (Loretta Swit), Maxwell Q. Klinger (Jamie Farr), Charles Emerson Winchester III (David Ogden Stiers), Father Mulcahy (William Christopher), and Walter Radar OReilly (Gary Burghoff). The Plot The general plot of MASH revolves around army doctors who are stationed at the 4077th Mobile Army Surgical Hospital (MASH) of the United States Army, located in the village of Uijeongbu, just north of Seoul in South Korea, during the Korean War. Most of the episodes of the MASH television series ran for half an hour and had multiple story lines, often with one being humorous and another being serious. The Final MASH Show Although the real Korean War ran only three years (1950-1953), the MASH series ran for eleven (1972-1983). The MASH show ended at the end of its eleventh season.  Goodbye, Farewell and Amen, the 256th episode aired on February 28, 1983,  showcasing the last days of the Korean War with all the characters going their separate ways. The night it aired, 77 percent of American TV viewers watched the two-and-a-half-hour special, which was the largest audience to ever watch a single episode of a television show. AfterMASH Not wanting  MASH  to end, the three actors who played Colonel Potter, Sergeant Klinger, and Father Mulcahy created a spinoff called  AfterMASH. First airing on September 26, 1983, this half-hour spinoff television show featured these three MASH  characters reuniting after the Korean War at a veterans hospital. Despite starting off strong in its first season,  AfterMASHs  popularity dumped after being  moved to a different time slot during its second season, airing opposite the very popular show  The A-Team. The show was ultimately cancelled just nine episodes into its second season. A spinoff for Radar called  W*A*L*T*E*R  was also considered in July 1984 but was never picked up for a series.