The advertising world Essay

The youths are highly influenced when they hit their transitional period from adolescence to the teenage years. They are dealing with the changes in their bodies and minds. Businesses are cashing in on the ability to target these children with their products; companies have focused advertising their products to young girls. The advertising world is also using younger models to sell their products. They are using the youth to sell anything from candy to underwear for their companies. The federal government should ban advertisers from allowing young girls to model as grown women. Advertising companies has used women to model as early back as the 1890’s The ideal of a beautiful woman has changed over the decades. Women and young girls look at magazines, movies, and movie stars and they desire to look like them. This may not be a problem for some women, but it has become a problem for the young girls today. The advertising world should be limited to how the youths are used in advertising. The writer remembers a story, which was overseas, a young model about ten years old was hired to model underwear, and she had on so much make up that it made her look like she was in her twenties, and she was wearing underwear that was for a grown woman. Neither the make-up nor the underwear was appropriate for this young girl to wear and/or to be advertising for other young girls to want to purchase. Young girls should not be exploited in this manner. A lot of young girls have a negative body image of themselves. When they desire to be something or somebody, they are not can or will cause the girls to develop eating disorders such as anorexia, bulimia or binge eating. The young girls want to be beautiful and thin because of the ideal body image that the advertising world is demonstrating in their ads, this how they are supposed to look to be accepted within a glamorous world. The perception of a better life is you are beautiful and thin. Most people are aware of anorexia, and bulimia is eating disorders were a person eats food, and then they use laxatives or force themselves to vomit to become and stay thin. The person who has anorexia or bulimia sees themselves as fat, and they may be very thin. Most people, such as the writer have not heard of binge eating as an eating disorder. Our nation is concerned as being obese. The writer has not heard of binge eating being explained as a cause for some people may be overweight. On the House of Thin website, it talked about binge eating and suggested there is help for these people through a support group. Another eason why advertisers should not use young girls to model as grown women, they put all this make-up on a young girl and have them pose as if they are grown women. There are predators out in the world, and young girls are their targets. The writer believes young girls should look like young girls (youthful and innocent appearance) and should not look like grown women, there may be less of this problem. There are numerous website that is exploiting young girls in various ways. The writer was in disbelief while doing my research. The police are also online looking for these predators of the children. Advertising is big business, and our nation operates on a Capitalism system. The writer likes, the statement from our textbook, â€Å"Citizens are entitled to protection from harmful actions by others† (Lunsford 2010). Using young girls to advertise merchandise like they are grown women is a harmful action. Body image and the media has become big business at the expense of the youth. The children are not happy with themselves, and parents are allowing this to happen. When is enough, enough? Stop exploiting our children for the price of a dollar. Adults have the responsibility to ensure children keep their innocence, and children don’t become an adult before their time. Children must be talked to about themselves, and children should be encouraged to increase their self- esteem. A positive and nurturing environment is what children need to help fight the advertising world. The writer knows that advertising to the young is not going to change overnight, just like the problem didn’t start overnight. Parents do have a voice and can make a change within our households. Parents also need to be aware of what their child is doing. Growing up back in the 60-70’s children was always watched by somebody, whether it was a teacher, parent, family member or just the neighbor. Somebody was involved with the children; parents need to become more involved. Today, adults lead a very busy life, demands on the job, making sure to work hard and not make mistakes for fear of losing a job. The time invested in the children will make difference. The influence of the television, magazines, movie stars or their peers on the youth we will have more and more youth with eating disorders and vulnerable to predators. The United States economic system is a Capitalistic and people will say that the advertiser has the right to make money. People can argue that the parents are responsible for managing their children spending habits. Base on a survey in 1994; found that 40% of 9 years old have been on a diet (Derenne, and Beresin). Parents should limit the amount of time children are exposed to various forms of media. Monitoring the children and talking about what the children are seeing is another method to use with media. Parents are not responsible, and the federal government needs to look out for the well-being of the youth. Every society has a way of torturing its, women, whether by binding their feet or by sticking them into whalebone corsets. The American culture has come up with its designer jeans (Derenne, and Beresin). Nothing else can say it better than this statement.